Meet Our Team of Experts

Growing a sustainable future begins with an enriching environment, and our team of experts, officers and scientists help to make LiveWell a truly thriving provider of quality lifestyle brands. Meet the team that exemplifies what it means to live well for life and discover the faces behind your favourite brands.


Peter Abboud

President & Co-CEO

22 years’ experience in building and growing a greenhouse company.

President of Delisse Fine Foods, Delisse Fine Cuisine, and Delisse Packaged Products manufacturing flavoured butters, oil, spreads, ointments, and biscuits for clients such as Sobey’s, Loblaw’s, and Costco.

Seann Poli


Directly involved in raising over $115M in the private and public capital markets since 1996. Seann has occupied positions as President and Vice President in diverse industries managing operations and growth; maintaining effective communication with key stakeholders, government offices, private investors, senior level management, on-site staff and administration.

Dave Irvine

Vice President of Sales

A sales and marketing executive with a proven 15 year track record of acquiring, managing and growing tier one retail and food service accounts within the branded and private label segments. Dave has worked with tier one multinational organizations (Coca Cola, Iovate thth Sciences, Atkins Nutritionals), Turnarounds (Amore Food Corporation), Start Ups (Blu Dot Protein Tea, Nuvocare Health Sciences), and most recently ran a successful management consulting firm assisting North American growth companies in the health and wellness category.

Simon Kinsman

Quality Assurance Director

Simon has broad experience in the medical cannabis and related industries. He has worked for federal regulators at the Canadian Food Inspection Agency, Environment Canada, and Health Canada's Office of Medical Cannabis. Simon offered scientific support to the Legalization Task Force which led to the current Cannabis Act and legalization roadmap. Simon also has industry experience with Tweed Marijuana and Cannabis Compliance Inc. He studied Medicinal Chemistry, the science of pharmaceutical drugs, at the University of Waterloo.

Timothy J. McCunn

Chairman of The Board of Directors

An experienced Ottawa lawyer with over 25 years of experience, Tim McCunn is member of the Business Law Group at Perley-Robertson, Hill & McDougall. Tim’s practice is focused on corporate/commercial and securities law with particular emphasis on mergers and acquisitions and corporate finance for the technology and life science sectors.

Charlie Abboud

Farm Manager

22 years experience in building and growing a greenhouse company.

Curtis Wallace

Chief Cultivation Officer

Licensed to work under MMAR since 2010. Chief Deputy Grower under MMPR since 2014, overseeing the management of commercial indoor and greenhouse growing facilities with upwards of 15,000 plants from seed to sale. Involved in cultivating strains that have been third party tested achieving THC content as high as 29% and CBD content up to 20%.

Dr. Nam Fong Han

Chief Science Officer, Director

Ph.D. degree in Chemistry from the University of British Columbia Fellow at Chemical Institute of Canada.

27 years in management, research & development, sales, marketing, food, health food and personal care product processing and management experience. He is named on several food patents that make Functional Food processing possible . Winner of the 2008 Award of Excellence for Innovation in Agriculture and Agri-Food.

Georges Routhier

Advisor, Owner at Pipedreemz

10 years’ experience MMAR / MMPR 25 years’ experience with Federal Gov’t, including Health Canada, and other regulatory bodies. Georges’ experience in the cannabis industry covers current commercial regulations, Quality Control, Security, RISK and THREAT Assessments, Business Planning, SOP's, building design and growing in large scale facilities.

Derek Pedro


Mr. Pedro has been an advocate, leader and pioneer in the cannabis industry for nearly 2 decades and has been licensed under MMAR since 2003. He has built and managed numerous commercial growing facilities and managed in excess of 10,000 cannabis plants. In 2016 he retired as a master grower to focus on helping new entrants commercialize their operations.

Dr. Craig Pierce


17 years Acute Pain Management, Anesthesia, and Analgesia. PhD in Brain Physiology and Pharmacology.